About
Dear guests,
We’ll kick off the event on Thursday evening with a Welcome Dinner overlooking the city—a great chance to connect and set the tone for the days ahead. During the workshop, we’ll share deep-dive updates on the progress of our international markets, host insightful guest speakers, and explore a range of captivating topics designed to spark ideas and foster collaboration.
The highlight of the weekend will be the Bundesliga home match against Eintracht Frankfurt at SIGNAL IDUNA PARK, where we’ll cheer on the team alongside 81,365 passionate fans.
After the workshop, we’ll stage a real-match simulation at SIGNAL IDUNA PARK, including locker-room address, players walkout and post-match interviews.
*The DFL is expected to schedule the match by February 7th(Timpe fragen). Once confirmed, we will share the updated agenda and timings with you.